When researching for franchise business opportunities, you’ll quickly realise why people fall in love with Nurse Next Door’s brand. There are many opportunities across countless industries. Our blog consists of useful articles for entrepreneurs that are researching franchises, such as: 5 things you need to know about buying a home care franchise or ways to finance a franchise. In this article, we will be highlighting a few reasons why people fall in love with our brand, and why you will too.
Bold Pink Brand
The home care industry primarily provides care services for older people, or adults living with a disability. This often times leads to the stereotypical image of something medical, melancholic and sterile. What Nurse Next Door does differently is by having a vibrant, bold pink image! It disrupts the home care industry by showing that ageing is something worth celebrating!
The Nurse Next Door brand’s icon is a flower-heart with the colours of yellow and pink. It really embodies our core purpose of Making Lives Better and unique trademark concept of Happier Ageing®.
The icon and brand serves a huge advantage when our Franchise Partners participate or host community events. The pop of colours and our equally bright attitudes when it comes to educating the public on home care as an option really makes us stand out from the crowd—quite literally!
The quintessential symbol of the Nurse Next Door brand is our yellow flower-speckled pink car. Check out a few of our Franchise Partners showing off their fabulous Nurse Next Door cars in their city!
Matt Fitton, Amber Biesse and Sacha Biesse of Nurse Next Door Australia in Melbourne
Happier Ageing® Philosophy
At Nurse Next Door, we believe that ageing is worth celebrating and want to spread good cheer about it! Happier Ageing is what sets us apart from our competitors in the home care industry. Not only do our caregivers complete their required tasks of companionship, meal prep, light housekeeping or nursing care etc, but we infuse Happier Ageing into all of our client visits.
When we first meet a potential client, we get to know them better and also ask, “What is it that you used to love doing but no longer do?”
This allows us to get a sense of what their hobbies are and get to know them, so our Home Care Team can brainstorms ways to re-spark their passions while customising their care. Whether it be something as simple as a caregiver teaching a client how to cook a new ethnic dish for the family to enjoy, introducing tabletop gardening to an avid gardener who is now in a wheelchair—it’s all about enjoying the little things in life!
Sometimes Happier Ageing can be a one in a lifetime opportunity—check out our Melbourne Franchise Partners going above and beyond, delivering an extraordinary Happier Ageing experience for Bronwen! We are a bold brand, after all.
24/7 Centralised Call Centre
We are in the business of Making Lives Better (it’s Nurse Next Door’s core purpose)! This isn’t just applied to our clients and employees. As a franchisor, we also want to set our Franchise Partners up for success and give them peace of mind. Our Care Services Centre is a centralised call centre that is open 24/7, 365 days a year. It manages all of our Franchise Partners’ scheduling and processes – up to 1000 calls a day. From people calling to inquire about our services to caregivers or clients calling in to reschedule a visit, we handle it all so our Franchise Partners can focus their time and energy on building the business.
Building a business with heart
What our Franchise Partners have in common are that they are entrepreneurs looking to build a business with heart. The work we do has a direct positive impact on our employees’ and clients’ day-to-day life.
With a core purpose of Making Lives Better, Nurse Next Door, under the leadership of Melbourne based Master Franchisors Matt Fitton and Amber Biesse, provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability.
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