As the demand for home care services continues to rise, many entrepreneurs are considering the possibility of owning a home care franchise. Not only does it offer the opportunity to provide a valuable service to people in need, but it also presents a potentially lucrative business venture.
For Glenn and Vicki, the chance to Build a Business with Heart in Melbourne’s South East was something that they always wanted to do and when they came across Nurse Next Door, they realised that the training, world-class systems and ongoing support were exactly what they needed to set themselves up for success.
Working with Passion & Purpose
During the early days of the COVID-19 pandemic, Glenn and Vicki were on the search for a business venture that could truly give back to the community and help people in need.
Glenn always consulted small businesses but wanted to work on the other side of the desk. As the COVID-19 Pandemic began to hit, he realised just how much he didn’t want to go into yet another corporate job but rather, build something he could call his own while being able to have a positive impact in his local community.
Vicki had always run small businesses, she lived and breathed the entrepreneurial life. Vicki was ready for her next adventure looking to not only build a business but be able to scale it and help as many people as she possibly could.
When the pair found Nurse Next Door, the brand’s core purpose of Making Lives Better resonated, deeply, within themselves and within 30 minutes both Glenn and Vicki knew that this was the right path to take.
Bold Pink Branding
One of the key things that caught Glenn and Vicki’s eye when they found Nurse Next Door was the vibrant Bold Pink Branding. The pair could easily see how their Nurse Next Door franchise would be able to stand out against competitors who at times have a more sterile representation in the market.
As a brand, Nurse Next Door wanted to do home care differently and become a disruptor in the market, challenging the status quo around home care and celebrating people regardless of their age or ability.
Along with the brand image, what really drew Glenn and Vicki to Nurse Next Door’s franchise model were the core values everyone lived and breathed. From the Leadership team all the way to the frontline staff there was a strong sense of compassion and understanding through the below:
Admire People
No matter how small the achievement, Nurse Next Door is here to celebrate your successes.
WOW Customer Experience
Nurse Next Door does not rest until the customer experience delivered goes above and beyond the client’s expectations.
Find a Better Way
Nurse Next Door embrace change and will actively listen to clients’ needs if it means giving them better care and independent living on their own terms.
Passionate About Making a Difference
Passion is the driver and Nurse Next Door looks for professional caregivers and nurses who genuinely care about what they’re doing, and want to improve their clients’ lives.
Ongoing Training & Support
Neither Glenn nor Vicki had a clinical background and at the beginning weren’t sure whether they could even pursue a business in home care. The benefit of Nurse Next Door was that having a background in health care is not a requirement.
While Franchise Partners will need Registered Nurses and qualified Caregivers to provide that quality care for clients, the Franchise Partners themselves do not need to be a nurse or any other healthcare professional and with Nurse Next Door’s robust training and ongoing support, Glenn and Vicki knew they were being set up for success!
The team of experts at HeartQuarters believe that to run a successful home care franchise, the key thing a Franchise Partner needs is passion and drive for Making a Difference in the lives of people within their local community, something both Glenn and Vicki had at their core.
From day one, the pair had their own Business Coach who would take them through their foundations training; a comprehensive checklist of tasks Nurse Next Door would help them through as they count down to their business launch, and include tasks such as setting up your online marketing, hiring, licensing and so much more.
From there, Glenn and Vicki were sent to Melbourne’s HeartQuarters for 5 days of intensive training known as Immersions Week. This is where Glenn and Vicki were fully immersed in Nurse Next Door’s culture and brand while their team of experts equipped the pair with the skills, knowledge and confidence to get their Nurse Next Door Home Care Franchise off the ground!
Once Glenn and Vicki launched their Nurse Next Door Franchise, their Business Coach continued to work closely with them through weekly calls to coach, cheer on and provide useful resources to scale Nurse Next Door Melbourne South East including:
Monthly Metrics Tracker
This dashboard keeps Franchise Partners on track during their initial weeks after launch with key performance indicators (KPIs) to help them keep track of their business performance.
One Page Plan
This is an essential part of Nurse Next Door’s strategic vision which allows Franchise Partners, like Glenn and Vicki, to implement in their own business and set goals and metrics for the fiscal year. Budgeting and money management are discussed so Franchise Partners can leave prepared with tools and resources to keep them on track.
Operations Manual
This comprehensive go-to guide for all things Nurse Next Door. It guides all Franchise Partners, like Glenn and Vicki, as well as their employees. The manual states the standard operating procedures and explains the what, who, where, why and how, alongside tips and resources for Franchise Partners to leverage to support their business! This is the one-stop-shop for Nurse Next Door’s one best way.
From day one Glenn and Vicki knew that Nurse Next Door’s passion for Making Lives Better and vibrantly disruptive branding where, at the core, everyone from the Leadership team to the frontline staff, wanted to make a genuine difference in their local community, was exactly the kind of Home Care Franchise they were looking for.
The pair have complete confidence knowing that they will always have access from a team of experts at HeartQuarters to support them and continue setting Nurse Next Door Melbourne South East for success.
With a core purpose of Making Lives Better®, Nurse Next Door, under the leadership of Melbourne-based Master Franchisors Matt Fitton and Amber Biesse, provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability.
