Starting a home health care business in South Australia can be a great opportunity to provide much-needed care to those in need while also running your own lucrative business.
In this article, we will explore why starting a home care business in South Australia is a great opportunity, how a franchise model can set you up for success as well as some tips on what you need to do if you want to start building a Business with Heart.
The Growing Demand
Benefits of a Home Care Business
How Franchising Can Set Up Success
How to Start a Home Care Business
The Growing Demand in South Australia
With an ageing population, the home care market is ever-growing in South Australia. From 2021, the total number of older residents has reached over 26% of the entire South Australian population, that’s almost 470,000 South Australian residents over the age of 60 years.
Similarly, there are almost 50,000 NDIS participants (mainly residing in major cities) who require some level of care with 25% of the funding not being utilised in the last financial year due to a lack of services provided in the state.
A home care business can fill the existing market gaps for home care in the Disability and Aged Care sectors in the South Australian Region with Nurse Next Door being uniquely positioned for success through strong branding, world-class systems and ongoing support.
The Benefits of Starting a Home Care Business in South Australia
Whether you are looking to be an in-home aged care provider or provide assistance to people with a disability in their own home, there are several benefits to having a home care business in South Australia.
Building a Business with Heart
One of the most significant benefits of starting a home care business is the opportunity to make a difference in the lives of others. As the owner of a home care business, you will be providing essential services to individuals who may not be able to care for themselves. This can include domestic assistance, helping people with activities of daily living, providing companionship, or offering respite care for their primary caregivers.
Financially Rewarding Career
Starting a home care business can also be financially rewarding, at Nurse Next Door we believe that the business is part passion and part profitability. With an ageing population, support from government funding (such as the National Disability Insurance Scheme and Home Care Package Funding), as well as an increasing demand for home care services across both the aged care and disability sector, the potential for profitability in this industry is highly significant.
Being Your Own Boss
Owning a home care business provides people the opportunity to be their own boss and make important decisions about the direction of your company. Business owners can scale as much or as little as they want, choose what kind of clients they want to care for and what kind of staff they want to work with who will resonate with their brand and company culture.
How a Home Care Franchise Can Set You Up for Success
There is no one right way to start a home care business. It mainly comes down to each individual’s personality and working style but a franchise can certainly help fast track processes and procedures that may take years to perfect.
There are several other reasons to buy a home care franchise in South Australia including:
- Having instant access to a proven business model that has been developed through years of trial and error
- Being part of a community of like-minded people who share the same passion and purpose who can support you along the way
- Avoiding workplace burnout as a business owner by utilising the franchise support systems to maintain a positive work/life balance
- Access to ongoing business mentorship from people who know the business best
Top Tips on How to Start a Home Care Business in South Australia
If you’ve come this far then starting a business in home care to help those in need is certainly on your radar, here are our top five tips to starting a home care business and how Nurse Next Door can help set you up for success.
1. Develop a Business Plan
2. Investigate Certifications & Insurances
3. Hire Qualified Staff
4. Explore Funding Options
5. Market Your Services
1. Develop a Business Plan
Creating a business plan is essential when starting any new business venture, and a home care business is no exception. Your business plan should outline your goals, target market, services, and financial projections. This will help you to stay on track and ensure that you are making progress towards your goals.
At Nurse Next Door, our Franchise Development Team and Business Performance Coaches will help guide you through developing and maintaining a business plan, assist with financial modelling and help set up your key performance indicators to ensure your business can reach its goals.
Nurse Next Door will also cover all training through our five-day intensive Immersions Week and ongoing support to ensure that you can operate your business with ease and continue to align with your goals and business plan.
2. Investigate Appropriate Certifications and Insurances
To ensure that your business is more reputable and protected, it is encouraged that you investigate what certifications and insurances you may need in order to operate legally. This may include a Home Care Package Provider Approval, an Australian Business Number, and other relevant certifications.
At Nurse Next Door, our Franchise Development team and Business Performance Coaches are there to help guide you through this process and point you in the right direction to ensure that you meet all your legal obligations before your launch.
3. Hire Qualified Staff
In order to provide quality home care services, you will need to hire qualified staff members. This may include Registered Nurses, Personal Care Assistants, and other healthcare professionals. It is important to ensure that all staff members are properly trained and licensed in their respective fields.
At Nurse Next Door, you will have access to a range of experts who can help you with everything from marketing your business to attract the right staff all the way through a seamless recruitment and screening process as well as an induction to ensure your new team is ready to hit the ground running from day one and providing that WOW Customer Experience Nurse Next Door is known for.
4. Explore Funding Options
There are several funding options that you can choose from when starting a home care business. One popular option is utilising the Home Care Packages, which involves providing personalised care plans to clients based on their individual needs. Another option is the National Disability Insurance Scheme (NDIS), which provides funding for people with disabilities to access the care they need.
With Nurse Next Door’s revenue streams, not only will you benefit from third party funds such as the NDIS and Home Care Packages but we also ensure you can help clients through Private Pay options as clients and their family members often plan ahead to ensure they can pay for in-home care services for themselves or their loved ones.
Nurse Next Door also encourages Franchise Partners to leverage their team to staff hospitals and other facilities for additional revenue if there is, at any time, a surplus of skilled team members.
5. Market Your Services
Once you have your business plan, licenses, staff, and payment model in place it’s time to start marketing your services. This may include creating a website, using social media platforms to promote your services, and attending industry events to network with potential clients and partners.
Nurse Next Door has been around for over two decades internationally and our Bold Pink Brand is one of our strongest assets. Promotional activities are orchestrated on a national scale in Australia across both traditional and digital media platforms at our HeartQuarters.
Franchise Partners also have access to a team of experts who will help you with your Local Area Marketing activities to ensure you continue to engage with your local community and continue to build both brand awareness and brand credibility.
Nurse Next Door also provides networking opportunities in local areas to ensure your business continues to be top of mind for potential clients and referral sources.
Starting a home care business in South Australia can be a rewarding and profitable venture and when you tie that with a franchise model, like Nurse Next Door, that has world-class systems, powerful branding and a strong support network to set you up for success, not only can you fast-track your home care business but also focus on what really matters most and that is providing quality care to those in need.
With a core purpose of Making Lives Better®, Nurse Next Door, under the leadership of Melbourne-based Master Franchisors Matt Fitton and Amber Biesse, provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability.
