A survey conducted in 2021 found that 7 in 10 Australians prefer to receive care in their own home as they age. There is an ever-growing demand for people wanting to stay at home longer even if they require extra support and in home care services.
As our ageing population continues to grow, and more Government funding becomes available through government funding initiatives, such as the National Disability Scheme (NDIS) as well as Aged Care Packages, there is clear evidence that there is a growing need for more health care and home care providers in Australia.
What does this mean for you?
There are a lot of opportunities to start, and rapidly grow, a home case business within an industry that is very stable and ever-expanding. Looking at investing in a home care franchise can fast-track success because a lot of the groundwork, which can take years, has already been done for you. Nurse Next Door Home Care Services is uniquely positioned for long-term, year-over-year growth that’s unparalleled in the franchise industry.
Nurse Next Door was established over 20 years ago in North America and during that time a copious amount of knowledge and experiences were was passed on to the Australian Co-Founders who introduced the business to Australian shores in 2019, and catapulted the company into great success with no signs of slowing down.
With Nurse Next Door Australia’s ever-growing team of Franchise Owners here are four ways how Nurse Next Door can set your own business for success through their unique franchise model.
1. Established Brand
Nurse Next Door has uniquely positioned the brand as disruptive through its bold pink branding and key messages that question the status quo. The brand strives to challenge everyday stigmas about both in home aged care services and disability support services through their core purpose of Making Lives better, underpinned by their Happier Ageing and Possibility philosophies on care. Nurse Next Door is here to celebrate people and their wish to live independently in their own homes on their terms.
The Nurse Next Door logo is a flower heart with vibrant colours of yellow and pink. The bold pink branding has become an iconic part of all Nurse Next Door’s assets from the vehicles driven, to the clothes worn to the promotional materials you will see on various consumer touchpoints.
This iconic bold pink branding serves as a major advantage for all our Franchise Partners when they participate in or host community events. The pop of colours and equally bright attitudes from the team when it comes to educating the general public on the possibilities of home care as an option makes the brand cut through the noise and stand out from the crowd.
2. Established Culture
Strong corporate cultures will encourage better communication between employees and increase job loyalty This, in turn, will help build your home care business gain a competitive advantage. Employees will feel valued and empowered within that strong culture.
Getting a corporate culture right can be a great challenge and may take years to perfect. Because cultures are deeply ingrained into everything a business does, ensuring you have the perfect blend of core values and a mission that is adaptive and can attract like-minded people is crucial. In addition to the right values, establishing the right staff retention strategies through internal recognition and reward initiatives can be a tedious process if you build your business from the ground up, and perfecting your corporate culture.
Nurse Next Door has been around for over 20 years and over that time has created and carefully shaped its core values and corporate culture into what it is today; allowing the business to rise above its competitors. Our franchise partners stand out from the crowd every day because everything they do with clients, and their teams alike, are guided by the purpose of Making Lives Better, and our core values:
Admire People
We ensure you are recognised for the work you do. No matter how small the achievement, we are here to celebrate your successes.
WOW Customer Experience
We don’t rest until we’ve exceeded customer expectations. We add that personal touch to each visit and make the effort to share memorable moments and genuine connections with all our clients.
Find a Better Way
We embrace and adapt to change. We will actively listen to our clients’ needs if it means giving them better care and independent living on their own terms.
Passionate About Making a Difference
Passion is our driver – it’s why we are all here. Nurse Next Door looks for professional caregivers and nurses who genuinely care about what they’re doing and want to improve their clients’ lives.
What our Franchise Partners have in common is that they are all looking to build a business with a heart. The work we do to help them succeed and the culture we hold has a direct positive impact on our employees’ and clients’ day-to-day life.
3. Established Systems
The operational side of your home care business will be the biggest mountain you will have to climb to ensure that your business runs smoothly day to day. Operational excellence ensures that your brand continues to be trustworthy, credible and appealing to potential clients, staff and referral networks alike; making your adaptable, scalable and most importantly sustainable. Just like a strong corporate culture, getting the right systems in place could take years.
During the 20 years that Nurse Next Door has operated in North America, and its adaptation in Australia, an overabundance of established systems and support from our HeartQuarters office is accessible to all our franchise partners to best prepare them for their launch and set them up for success throughout their journey. There are several key areas that franchise partners receive training and support. These include:
- People and culture
- Sales and marketing
- Financial and business planning
- Intakes and 24/7 care services
- Client care delivery & documentation
A powerful business operating system will help enable your home care business to operate predictably and intentionally to meet objectives, key performance indicators, and help achieve your overall business strategy.
4. Ongoing Support
Once you launch your home care business into the market, your journey will accelerate tenfold. This is going to be the time when all your theory and preparation are put into practice but also challenged along the way. There will be bumps, hurdles, and plenty of key learnings and opportunities for self-growth & development.
Going out into the market alone and building your home care business from scratch comes with a lot of risks and, not to mention, stress. That’s why Nurse Next Door will help you with your business every step of the way.
Nurse Next Door has a robust training and support system to set you up for success and continue to support you as you grow your business. Before you even launch, we will provide a 5-day Immersions Week that will fully immerse you in our culture, brand and systems. This week will provide you with a solid foundation and equip you with the skills, knowledge and confidence to get your home care business off the ground and give you the best chance of success.
Business coaches will then continue to work closely with you all the way from pre-launch through to post-launch. Once you are up and running, you will be in good hands as our business coaches will continue to provide new resources and constant training throughout your journey. This includes weekly calls where our coaches will be part coach and part cheerleader celebrating your wins and helping you overcome any curveballs thrown your way.
A Nurse Next Door Franchise Will Help Set Your Home Care Business Up for Success
Starting a home care business from scratch can take years of hard work for your to properly establish a strong brand presence and gain a competitive edge. That’s why investing in a Nurse Next Door Home Care franchise can fast track your success so you can focus on what matters most; Making Lives Better for your clients so that they can continue to live independently and comfortably within their own home and on their own terms.
With a core purpose of Making Lives Better, Nurse Next Door, under the leadership of Melbourne based Master Franchisors Matt Fitton and Amber Biesse, provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability.
