10 Reasons to Invest in a Home Care Franchise Business

A home care franchise business is rewarding in more ways than one

If you’re ready to invest in your next big move but don’t want the stress and unknown of starting from scratch, you might consider purchasing an existing business or a franchise. The good news: there are many options to choose from. A home care franchise business may be a great next step in your career. Here’s 10 reasons why:

1. It’s an industry with ‘heart’

Invest in a home care business not just to fill your wallet, but to fill your heart. This is your chance to make a difference in people’s lives, whether you’re working with clients, caregivers, or families. You could own a fast food joint, but it’s not likely going to give you the same sense of fulfillment as impacting people in your community with home care.

2. The need for in home aged care is going to explode in the next few years

Baby Boomers are now hitting their 60s and 70s. Within the next few years, we’re going to see a spike in the ageing population, as well as in the aged care industry. Many older Australians would prefer to stay at home as long as physically possible, rather than live out their older years in a medical environment. Now is the perfect time to invest in a home care business and get set up for the home care boom, and help Boomers comfortably adjust to ageing at home.

3. You don’t need a health care background

While a background in health care is a definite asset, home care is the perfect option for anyone who thrives on making people happy. If you’re new to the industry, it’s worth asking the experts to refer you to the best resources and provide tips to determine if this next step is right for you.

4. There’s room to grow, inside and out

Whether you want to build a team, satisfy your altruistic needs or both, there’s room to grow as much as you’d like. The more determined you are, and the more your passion pushes you, the more you’ll find doors opening. You can start with a small investment and small team, or you can go all-in and make a splash with multiple territories right off the bat – the choice is all yours.

5. It’s the perfect choice for people who love people

Home care definitely isn’t solo work – the very definition involves assisting others. If you love being surrounded by others who care, this may be your calling. Business should be about more than just the bottom line. Invest in a home care business if your end goal is to provide a service for those in need.

6. It’s an opportunity to get closer to the community

As a ‘people person’, having a home care business can give you one more reason to interact with your community. Not only are word-of-mouth and person-to-person interactions important marketing tools in this industry, giving back and getting involved can feel just as good as the work you’ll do. If you partner with a brand like Nurse Next Door, who can manage the scheduling requests of your clients and caregivers, you’ll have time to volunteer at local events, bring flowers to the seniors’ centre, and get to know the community better.

7. You won’t have to sit behind a desk all day

You’ll encounter people in all sorts of environments: at home, at the office, at medical facilities, and even at events. You can choose your level of in-person involvement, which means a more flexible, fun, lifestyle.

8. The Home care industry is huge

Aged care is a $22 billion dollar industry and is growing rapidly. Studies project the number of Australians 65+ will double by 2050, and it’s expected that two thirds of that age group will need long-term care in their lifetime. Jump on board now, so you can establish your home care business before there’s a boom in home care providers, too.

9. You’ll meet other purpose-driven people

Home care is as warm and fuzzy as you make it. Your outlook will make a huge impact on your clients’ experience. If you see ageing as melancholy and somber, you’ll pass those emotions to your team and your clients. But if you’re in it to help people age happier and feel better, your sentiments will trickle down through the levels of your business. The people you hire will be just as purpose-driven as you, and you’ll immediately experience the rewards that come with a positive team. You may also want to consider buying a home care franchise, where you’ll get to learn from other passionate franchisees who feel just as good as you do about providing great service to people needing in-home assistance.

10. Home care is here to stay

If you were getting on in age and needing assistance, would you prefer to be at home with a caregiver, or in a hospital? You’d likely choose the former. Many people feel the same, and that’s not going to change anytime soon.

It’s a great time to get into home aged care and disability support and the need is going to dramatically increase over the next few years as Baby Boomers hit their 80s. The industry can be expected to explode as well, and it’s rare to be able to forecast an impending shift like this. Consider it a gift. Take advantage of the opportunity and invest in a home care business now!

With a core purpose of Making Lives Better, Nurse Next Door, under the leadership of Melbourne based Master Franchisors Matt Fitton and Amber Biesse, provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability.